Thursday, March 24, 2016

Protecting our Guests

Dear Mr. Theme Park,

Theme parks and leisure facilities have to operate today under what seems to be more and more tense security situations, considering global threats and random terror events.  How do you think parks are reacting, and how far do you think parks must go in terms of security measures?

Richard

Dear Richard,

With the continuing global violence, parks are absolutely going to increase security measures taken at their businesses to improve guest and employee safety.

As a response to your inquiry was being prepared for the ITPS Daily Leisure News, we learned upon awakening that Brussels experienced a horrible act of violence perpetrated by ISIS.  Over 30 people were killed and hundreds injured in the heinous and cowardly act.

Richard, the world in which we live and play has changed dramatically.  The way we protect ourselves, our guests, our employees, and our properties continues to evolve based on these barbaric acts.  The way we shop, bank, educate, worship, travel, dine, relax, and entertain have all been victimized – both cruelly and unfairly by these criminals.

Theme parks are not airports.  They do not have the enormous security forces made available by government to inspect every person, parcel, or delivery entering the premises.  However, we are seeing major changes in security in parks, from the addition of metal detectors, random searches, wanding, and security dogs, to drones policing distant perimeter boundaries.  Parks are researching and employing ways to increasingly improve on-site security.  We have learned that certain parks have instituted plain clothes security personnel that co-mingle with the guests; they are unmarked and unknown by the visiting public.  This is a vigilant undertaking.

Unfortunately, it is only a matter of time before one of these gutless poltroons attempt to assail a park with a violent act of senseless intent to harm.  Unlike the story of the Emperor’s Robe, we must acknowledge our foibles and do whatever is determined appropriate to safeguard our businesses.  Therefore, we as an industry must increase our previous and current security standards.  More money is going to have to be allocated now and in the future on security measures if we are to stay ahead of the “security threat curve”.

Richard, it is truly a shame that we are being driven to these measures as a society.  But it is the necessary responsible action we are and will be taking henceforth.

Just always keep in mind that theme parks are still the greatest places on the planet to visit and recreate!

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